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WWF Partnership

Working together to provide more sustainable choices

In 2024, we launched our long-term partnership with WWF, which includes Northern Ireland and 31 Lidl countries. The five-year partnership focuses on global environmental challenges: protecting biodiversity, the climate and natural resources such as fresh water. We are working together to procure raw materials responsibly, combat food waste and promote sustainable business practiceswithin and beyond our own value chain.

With the support of WWF, we want to make it even easier for our customers worldwide to shop more sustainably in the future. The motto of the partnership is therefore: Working together to provide more sustainable choices.

Climate

Climate

We have set ourselves climate targets according to the methodologies of the Science Based Target Initiative.

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Biodiversity

Biodiversity

We’re working to identify biodiversity hotspots and risks, then implement a reliable biodiversity strategy

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Water

Water

We’re working to identify freshwater hotspots and risks, then implement a responsible water strategy.

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Raw Materials

Raw Materials

Raw materials are the basis of our products. Therefore, we see it as our responsibility to purchase raw materials in a socially and environmentally responsible manner.

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Conscious Nutrition

Conscious Nutrition

Based on the scientific principles of the “Planetary Health Diet”, which recommends a more plant-based diet, we have been, over the past few years, expanding our product range to include vegan and vegetarian products.

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Fish and Seafood

Fish and Seafood

When it comes to responsible fish and seafood, we are pursuing an ambitious goal for greater sustainability. We are focusing on increased transparency and traceability as well as the use of well-known labels such as MSC, ASC, Bio, BAP4 Star and Global G.A.P.

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Circular Economy & Reduction of Food Waste

Circular Economy & Reduction of Food Waste

To ensure long-term resource conservation, we are focusing on enhancing the recyclability of materials and minimizing food waste through our partnership.

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Policy & Advocacy

Through targeted public relations, communication and educational work, we aim to inform the industry and society on selected topics, raise awareness and advocate for more sustainable procurement practices.

As part of these efforts, we are developing an advocacy plan. This plan includes measures to engage in constructive dialogue with key stakeholders and will be implemented in collaboration with the Lidl Stiftung and WWF. Our measures specifically aim to protect the climate, water, and biodiversity. To achieve these goals, it is crucial that we increase our participation in national initiatives and leverage our expertise to encourage others to join us in actively pursuing these goals.

More information

WWF Website »
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